News from luxforsale: automatic translation of listings thanks to generative artificial intelligence!

Luxforsale, the renowned luxury real estate portal, is introducing a significant innovation: Artificial Intelligence (AI) will enable automatic translation of listings into various languages. Now, users can view listings not only in Italian but also in English, Spanish, French, Portuguese, and German, all automatically.

The increasing interest from foreign users in the properties featured on Luxforsale has been evident since the 2023 Observatory. Compared to 2022, the percentage of foreign visitors has risen from 20.62% to 24.03%. This positive trend is also confirmed in the early weeks of 2024, prompting the portal to offer an additional service: automatic translation of listings into five languages beyond Italian.

This revolution is an integral part of Luxforsale's strategy, a leading luxury real estate platform in Italy experiencing significant international growth. The primary objective is to enhance the presentation and dissemination of listings on a national and global scale. Thanks to AI, users can now benefit from automatic translation of listings into key languages: English, French, Spanish, Portuguese, and German.

The Observatory confirms the growing presence of international users, and Luxforsale's new initiative is based on the languages generating the highest traffic on the site. Countries such as the United States, Germany, and France are particularly involved, holding prominent positions in the rankings. This innovation simplifies the search and purchase process for international buyers, enabling advertisers to reach a broader and more diverse audience.

Translating real estate listings into different languages is a crucial step in making the luxury market accessible to a global clientele. Luxforsale continues to integrate technological advancements into its offerings to consistently improve user experience and enhance the accessibility of the luxury market worldwide.