Real estate luxury: the future is (also) short-term rentals

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The popularity of short-term rentals is growing, a new revolution in the luxury real estate industry. What are the reasons?
If there is a real estate sector that knows no crisis, it is the market that revolves around luxury properties. Our 2023 Observatory also demonstrates this: the average prices of prestigious properties in Italy are growing year on year and this year they have gone from 2.4 million in 2022 to 2.6 million in 2023. It is therefore no surprise that trends are emerging around this constantly fermenting ecosystem that can change the rules of the game. Among these, there is undoubtedly the short-term rental of prestigious properties.


The context
If the purchase of a luxury home was once the dream of those seeking maximum comfort, the data in our possession now tell us that more and more wealthy buyers and discerning travelers are turning to short rent (or Short Rent, to use the correct English term), in order to experience tailor-made luxury without the need for a long-term financial commitment. But be careful, this does not mean that the sale of luxury properties has suffered a setback, quite the contrary. The short-term rental exploit is just another manifestation of a heterogeneous luxury ecosystem, which modifies its proposal according to the increasingly refined needs of high-spending customers.


What is short-term rent
The Luxury Short Rent is an innovative solution for those who wish to experience the life of luxury without the obligation to purchase. This new trend has been fueled by a combination of factors including increased global mobility, evolving consumer preferences and the rise of online sharing platforms. In this way, luxury travelers can stay in designer villas, luxury apartments and exclusive residences, enjoying high-end treatment without the need to own a property.


The experience of uncompromising luxury
One of the main reasons why luxury short-term rentals are becoming so attractive is the opportunity to enjoy a tailor-made luxury experience, for a longer period than a classic stay but long enough to fully enjoy the desired luxury experience. Even some of the most luxurious hotels in the world are offering this possibility, complete with concierge and personalized services, a sign that we are facing a trend that is only destined to grow. By doing so, buyers and travelers can find residences with unique features, such as rooftop pools, private spas, home cinemas and even helipads, all at their fingertips to deliver an experience like no other.


The impact on the luxury real estate industry
It is therefore undeniable that the luxury short-term rental is having a significant impact on the luxury real estate industry. There are property managers who are responding to this trend by creating properties specifically designed for short-term rentals and others who have decided to take advantage of this new profitable avenue while waiting for the final sale. At the same time, luxury buyers are reevaluating the need for full-time home ownership and are considering short-term rentals as a more flexible alternative.


Luxforsale Short Rent
Luxforsale obviously aims to satisfy all the possible needs of luxury real estate customers and, for this reason, has created a new hub called Luxforsale Short Rent. The idea was born after a careful analysis of the real estate market: more than 1,000 requests for short-term rentals were received in the first months of 2023 alone. Hence the birth of Luxforsale Short Rent aims to support, thanks to specialized professionals, all property managers and agencies who want to test the potential of short-term rentals.
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